UK. Ageing population ‘an opportunity, not a problem’ say MPs
The “problem” of the UK’s ageing population should be recast as one of the most “promising opportunities of the 21st century”, according to MPs at the centre of a new government strategy on longevity.
Launched on Tuesday, the All-Party Parliamentary Group for Longevity will develop a radical strategy setting out how the working population can stay fit and functional for longer, stressing the business opportunities presented by Britain’s changing demography.
“We need to change how we see ageing — with a more positive narrative around the ‘extended middle age’ and what we can do to harness the opportunities of a longer life,” said Damian Green, MP, chairman of the group. “We need to encourage business to help all citizens, from birth to old age, make better decisions on keeping healthy and active for longer.
The commercial opportunities for business are vast too, and the sheer magnitude of the 50-plus market is staggering — but is dependent on maintaining good health into older age.”
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