Why Retirement Planning Should Be About Teaching Us How To Live In Retirement
A few weeks ago, I had the pleasure of meeting Whole Foods founder and CEO John Mackey. He engaged me in a fascinating discussion about the importance of diet in living well, drawing heavily from his new book with Drs. Pulde and Lederman, The Whole Foods Diet: The Lifesaving Plan for Health and Longevity.
What I gleamed from my conversation with Mackey about his retail success was the existence of a crucial element that was consciously integrated into the design of the Whole Foods experience – teaching consumers how to eat.
Unfortunately, I have not yet conjured the willpower nor the taste buds to limit my diet to only the good foods, but I have always been fascinated with Whole Foods as a retail experiment. The organic “whole” food goliath, now part of online goliath Amazon, is more than a grocery store. It is a creative approach to designing an exceptional consumer experience around something as mundane as buying a potato.
Read More: Forbes
