New UK trial seeks to ‘nudge’ people into making greener pension choices
A new trial to encourage people to learn more about making greener pension choices in the UK has been launched. Dubbed the ‘Green Nudge’, the trial will test the impact of behavioural nudges and messages on increasing saver engagement with the sustainability of pension investments and how it could translate into greener pension decision-making. The Department for Work and Pensions (DWP) is working in partnership with the Behavioural Insights Team (BIT), Aviva, Smart Pension and Hargreaves Lansdown to deliver the “nudges”...
