Platforms Disrupting Reputation: Precarity and Recognition Struggles In The Remote Gig Economy
By Alex Wood & Vili Lehdonvirta Digitalisation and the use of algorithms have raised concerns over the future of work, the gig economy being identified by some as particularly concerning. In this article, we draw on 70 interviews in addition to participant observations to highlight the role of gig economy platforms in producing a novel form of reputational insecurity. This insecurity is generated by platforms disrupting the traditional operation of industry reputation in freelance markets. We highlight three areas of transformation...
