The taboo of aging, an obstacle to thriving businesses in Latin America
In Latin America, despite being the “fastest aging region in the world,” according to an IDB report, the needs of those who are part of the silver economy “are not being met” due to the taboo that aging represents for their societies, experts gathered in Bogota discussed Wednesday. “We have, as a society, to start matching who those real consumers are and who we think they are because that dichotomy makes it impossible for businesses to thrive,” lamented the founder...
