Use positivity to beat savers’ pensions defeatism
Pension scheme communications need to focus on members’ progress and the steps they can take to improve income, rather than barriers they could face without action, Nest Insight research finds. Members can be put off by current communications that present barriers in terms of a lack of affordability, a feeling of being overwhelmed, and low confidence - all of which contribute to a "sense of defeatism". Small Steps to a Better Future, written in conjunction with Invesco and Maslanksy + Partners,...
