AI gaining foothold with younger savings plan members, email remains preferred communications tool: survey
More than half (56 per cent) of plan members say email is the most effective way to communicate with them about their savings plans, according to Benefits Canada’s 2026 Employee Savings Survey. The survey, which polled 500 Canadian plan members, found traditional mail (18 per cent) was a distant second preferred communications tool, followed by an insurance company website (17 per cent) and a financial advisor meeting arranged by an insurance company (14 per cent). During a webinar discussing the survey’s results, Jimmy...
