Rethinking Social Insurance for Self-Employed and Gig Workers
When designing a product, understanding the customers’ needs and preferences is essential. A case in point of the importance of tailoring product designs to customers is the “sachet revolution” in India. In the 1970s and 80s, some brands that sold daily essential products such as shampoos sought to target a large customer base who, at the time, could not afford these products: lower-income households and the rural market. To cater to the needs of low-income and rural households, these...
