Communicating for action: Rewriting the social security engagement
By ISSA Social security institutions are shifting from traditional outreach into establishing leveraging communication tools and approaches that drives action from individuals. Through multi-pronged strategies they are engaging with individuals and creating meaningful connections that empower people to understand their rights, navigate services confidently, build trust and actively engage with social protection systems. Empowering individuals to know about and claim social security benefits and services is as much a delivery challenge as it is a communication one. People may have limited...
